answer the following (APA style) 2 pages

/in /by

http://www.businessweek.com/stories/2005-11-13/ikea

What made IKEA a leading global furniture company?

Read the attached article and answer the following questions:

1. What makes IKEA a “global cult brand”?

2. What is IKEA’s strategy to expand its global market share?

3. The IKEA store-showroom is at the center of the company’s success. How does the

store experience shape the behavior of the customers?

4. What is the place of cost-cutting in IKEA’s business model? How is it achieved on a

global scale?

5. What are the biggest challenges IKEA faces and how does the company plan to deal

with them

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