What made IKEA a leading global furniture company?
Read the attached article and answer the following questions:
1. What makes IKEA a â€œglobal cult brandâ€?
2. What is IKEAâ€™s strategy to expand its global market share?
3. The IKEA store-showroom is at the center of the companyâ€™s success. How does the
store experience shape the behavior of the customers?
4. What is the place of cost-cutting in IKEAâ€™s business model? How is it achieved on a
5. What are the biggest challenges IKEA faces and how does the company plan to deal