For Prof. Ngao only: My topic is Leading/Managing Organizations (due by 8/21/14 at 9:00pm eastern standard time)

Discussion #1: 

DQ#1: Content Analysis?  Hide Full Description
Consider the various materials in the Lessons section this week and discuss the benefits of content analysis as an appropriate method of research. (Citations/references as necessary.)

Instructions: Your initial post should be at least 250 words. Please respond to a minimum of 1 other student. 



DQ#2: Insights Via Content Analysis? Hide Full Description and attachments
As you have continued your research with your selected topic (Leading/Managing Organizations) and are now working with content analysis, what additional insights does content analysis bring to the study of your topic? What do you learn/glean as a result of the use of content analysis in your topic area that you might not otherwise obtain? (Citations/references as needed.)

Instructions: Your initial post should be at least 250 words. Please respond to a minimum of 1 other student. 


resources for both discussions:


Content Analysis PPT (

Example of Conceptual Content Analysis (

Example of Relational Content Analysis (

Key source to explain Content Analysis:

Supplemental article for forums and writing:
ICPSR. (2005). Content Analysis. Guide to Social Science Data Preparation and Archiving

Content Analysis is the last of the major applications of research methods that we will discuss in this course. Content analysis is simply evaluating text to understand the thought and the science behind a concept.

There are two essential types of content analysis. Conceptual Content Analysis involves comparing and contrasting concepts within a source or between sources. Relational Content Analysis involves identifying and understanding relationships that occur within the text of a source or between sources. This is not as complicated as it may sound/appear. Conceptual analysis is simply evaluating the concept behind a given proposal or article. Relational analysis is examining the relationship between the questions being asked or the concepts being discussed, and determining the strength, sign, and direction of the relationship. You will have a deeper understanding after reading the material from the website below:

Busch, C., DeMaret, P.S., Flynn, T., Kellum, R., Le, S., Meyers, B., Saunders, M., White, R., & Palmquist, M. (2005). Content Analysis. [email protected] Colorado State University Department of English. Retrieved from

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