Individual Project: Do a Marketing Plan on this products or service.
Company Name: The Hookah-Spa
Product: Handmade organic tobacco and Hookah catering services
Note: This Company does not exist, so look it as you are trying to open a new company and needed to do a marketing plan on your business.
Note: Follow the 9 steps of Marketing Plan to do your paper.
9 Steps of Marketing Plan
7. The executive Summary:
Â· Mission Statement
Â· Vision Statement
Â· Synopsis of Marketing Plan
Â· Core Competencies
1. The situation Analysis:
Â· Internal: S.W.O.T
Â· External: 5 factors analysis (Competition, Legal/Regulatory, Economic, Company Social/Political position, Technology).
Â· Value Chain: Low/Best cost, Differentiation or Niche.
2. Target Segmentation:
Â· Customer Identification
3. Positioning Strategy
Â· Value Proposition, Product, Marketing Strategy
4. Marketing Mix actions
Â· 4 pâ€™s
Please see attached documents below that will be really beneficial in doing this assignment.